[Apple-Crop] Cosmic Crisp

[Shoemaker, William H]

Very interesting. Like the author and commenters said, consumers will be the key. This isn't about retail agriculture, this is full-blown wholesale production and marketing. The 'Cosmic Crisp' all-in approach really is a gamble. Consumer response will depend on how well WA delivers this product to consumers. Harvest timing and post-harvest handling will need to be immaculate, and I have not always been impressed with how the industry in WA delivers on quality. I know the growers are good, but I think packers don't focus as hard on quality as they should. There are so many choices out the for consumers, and Fuji is doing pretty well as a low cost choice with lots of volume going into the market. It seems to me to be a razor's edge proposition. But then, I haven't tasted 'Cosmic Crisp'.

Just stirring the apple sauce, I guess.

Bill

William H. Shoemaker

Retired fruit and vegetable horticulturist

University of Illinois

wshoemak at illinois.edu<mailto:wshoemak at illinois.edu>

________________________________
From: apple-crop [apple-crop-bounces at virtualorchard.com] on behalf of David Doud [david_doud at me.com]
Sent: Monday, March 06, 2017 9:33 AM
To: Apple-Crop discussion list
Subject: [Apple-Crop] Cosmic Crisp

A good concise article on what Washington state growers are doing with Cosmic Crisp over the next two years - the figures are staggering -

https://www.linkedin.com/pulse/washington-apple-growers-gamble-big-cosmic-crisp-byron-phillips?trk=mp-reader-card


'et cavete ab agricola’ -

'let the grower beware'…

…and the sales desks also...


David Doud - grower, IN - silver tip on early blooming varieties -
so sorry to see reports of the eastern temperatures of a couple nights ago...

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