August, 1999
Speakers announced for apple outlook conference
Several national and international apple-industry experts will speak at
the U.S. Apple Association (USApple) 1999 Apple Crop Outlook and Marketing
Conference, Aug. 19 and 20 at the Fairmont Hotel in Chicago. Other speakers
will discuss customers’ needs, managing business risk and increasing
consumption of apples and apple products.
At the conference, awards for “Apple Person of the Year” and “Apple
Grower of the Year” will be presented. The following speakers will
address conference attendees:
• Karl Durbeck, Grossmarket, Frankfurt, Germany – European apple
industry tends.
• John D. Rutledge, U.S. agricultural trade officer, Gungzou, China
– 1999 Chinese apple crop overview.
• A. Desmond O’Rourke, IMPACT Center, Pullman, Wash. – Southern
Hemisphere apple-marketing trends.
• Peggy McDonald, Tree Top, Inc., Selah, Wash. – Apple juice retail
marketing: category competition, trends and opportunities.
• James R. Cranney, Jr., USApple, McLean, Va. – 1999 U.S. apple
crop and processing apple demand overview.
• Thomas M. O’Neill, Norfolk Fruit Growers Association, Simcoe,
Ontario, Canada – 1999 Canadian apple crop outlook and U.S. Red Delicious
antidumping case review.
• Leighton Romney, Unifruit, Nuevo Casas Grandes, Chihuahua, Mexico
– 1999 Mexican apple-crop outlook and antidumping case impact on import
trends.
• Paul Peterson, Chicago Mercantile Exchange – Creating an apple
juice concentrate futures market to manage business risk.
• Sue Taylor, Processed Apples Institutes, Atlanta, Ga. – Nutrition
research results from the University of California – Davis
• Mark Feustel, Central Grocers Co-op, Inc., Franklin Park, Ill. –
Retailing apples: what your customer really wants
• Steve Lutz, Washington Apple Commission, Wenatchee, Wash. –
Can advertising increase consumption? “Apple Guy” campaign results
• Joseph J. Nicholson, Jr., Red Jacket Orchard, Geneva, N.Y. –
USApple National Promotion Task Force activity report.
Major sponsors of this year’s conference include: Bayer Corporation,
Georgia-Pacific Corporation and BASF Agricultural Products. Other sponsors
include: Mott’s North America, Elf Atochem North America, Veryfine,
Inc. and Abbott Laboratories.
For more information about the USApple 1999 Apple Crop and Marketing Conference
contact Jim Cranney at USApple at (703)442-8850 or e-mail jcranney@usapple.org.
Conference information, including a registration form, is also accessible
via the association’s website at www.usapple.org.
